Les bières de la Nouvelle-France [Brief History]

Our News

January 27 2009
Colloque: FEM Femmes en Entrepreunariat féminin en Mauricie
Colloque 2009 Photo: Patricia Paquin Présidente d'honneur, Martine Lessard Présidente de Fem, Tracey Ann Powers Directrice Générale de Fem.
Complete news »

Brief History

Founded in 1998

Based in Saint-Alexis des Monts in the Mauricie region, the Les bières de la Nouvelle-France (BNF) microbrewery is passionate about making exceptional beer. Close collaboration and sharing of know-how between Quebeckers and Belgians have resulted in quality beer that is truly unique.

Les bières de la Nouvelle-France is proud to have the following organizations as its development partners:

Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec (MAPAQ)
National Research Council Canada (NRC)
Centre national en électrochimie et en technologies environnementales inc. (CNETE)
Emploi-Québec, ministère de l’Emploi, de la Solidarité sociale et de la Famille
Food Research and Development Centre, St-Hyacinthe (FRDC)
Fondation québécoise de la maladie coeliaque (FQMC)

Awards and History

2008

Launch of La Messagère Red Ale; a new gluten-free beer
Award: Ambassadeur: Soirée des sommets Desjardins
Award: Bâtisseur: Soirée des sommets Desjardins
Award: Food service, tourism development: regional gala, Grands prix du tourisme
Award: Food service, tourism development: national gala, Grands prix du tourisme

2007

Award: Investissement: Gala de l’entreprise MRC Maskinongé

2006

Award: Coup de cœur, Gala du tourisme Mauricie

2005

Award: Manufacturer of the year, 50 employees or less
Award: Business of the year, all categories - Gala de l’entreprise MRC Maskinongé

2004

Distribution in Quebec: available in 500 retail outlets.
Distribution in Canada: Liquor Control Board of Ontario (LCBO) network and liquor stores throughout Canada, 250 retail outlets.
Inauguration of the Economuseum.
Manufacturing of a bioreactor to experiment with the malting of organic rice and grains, an innovative process vital to the development of raw material used in out gluten-free products.

2003

Launch of La Messagère; a gluten-free beer. Partnership agreement signed with the Fondation québécoise de la maladie coeliaque (FQMC) regarding research activities.
Named business of the year by the Fondation québécoise de la maladie coeliaque.

2000

Named young business of the year by the chamber of commerce.
Named a retail, distribution and commercial business by the chamber of commerce.

1998

Les Bières de la Nouvelle-France’s inauguration: an innovative concept with a microbrewery, bistro and boutique all under the same roof. Launch of the company’s first 3 beers:

Claire Fontaine
Blonde d’Épeautre
Ambrée de Sarrasin